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Shownotes

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Visit andreaskgeorgiou.com/podcast and click the microphone button to record your question about any of the previous episodes. If we can, we'll answer it on the air!

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\"Being authentic\" is one of the most used phrases when it comes to branding. But what is \"authenticity\"? If authenticity is “the revealing of one’s true self” then, then, perhaps a better question would be 1. Is there ever a true self?; and 2. Do people even want to see it?

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Authenticity and Consistency

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